What are UTM Links?

Created at 26 March, 2024 • Tutorial • 960 view

UTM links are parameter inserts that are generally used by digital marketers to measure the performance of marketing campaigns.

The Role of UTM Links in Digital Marketing

For digital marketers, it's crucial to ensure that every promotional budget is spent efficiently, focusing on Return on Ad Spend (ROAS) to target the right leads and increase the chances of conversion into sales. One effective method is using UTM links to accurately measure the performance of marketing campaigns. By setting UTM parameters for each campaign, you can track the effectiveness of your promotions and marketing strategies.

This data helps identify which campaigns drive the most traffic and conversions. The UTM link feature is incredibly useful for detailed tracking of each of your advertising campaigns.

UTM links in doLink are divided into two parameters:

1. Medium: This parameter is typically used to identify the source or target of traffic/leads from your ad campaign. Example: Social
2. Source: This parameter is used to identify the main origin of the link. Example: yourwebsite.com

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